The technology
ASBONE is a next-generation football intelligence platform engineered in South Africa to stand alongside the officiating technology used in the world's biggest leagues — putting broadcast-grade video analysis, offside and goal review, and 3D incident reconstruction within reach of every federation, super league and broadcaster across Southern Africa, from the PSL to COSAFA and the world game.
Every verdict remains a human decision, supported by technology and never replaced by it — because technology officials trust must tell the truth.
Unlike systems that reconstruct players as digital models, ASBONE builds its evidence on the real match image — the actual players, the actual moment. Designed to work alongside the broadcast footage review already in use, it gives South Africa and the region's federations the opportunity to own and lead an African officiating platform: from referee training today to FIFA recognition tomorrow.
From the founding team
The ASBONE team reports testing the platform across multiple games, with its latest live test streamed online on 13 September 2026. Co-founder Sibusiso Mashabela says the team can demonstrate the process live to SAFA, super leagues, regional federations and referee departments.
“We can demonstrate how that works live.”
A live demonstration gives officials the opportunity to examine the footage and question the review directly.
An invitation to SAFA, super leagues and federations
ASBONE offers a free 8-week referee-training pilot. Evaluate real incidents with your own officials before making a wider commitment — whether you run SAFA, a super league or a competition elsewhere in Southern Africa. Agree the footage, participants and success criteria with the founding team before the pilot starts.
No software fee for the pilot. Any equipment, connectivity or on-site support requirements must be agreed separately. The pilot is for training and post-match review, not a commitment to official live VAR deployment.
To put your officials forward, call co-founder Sibusiso Mashabela on 078 268 4793.
See the original frame, the review and the outcome together.
Work with footage you are authorised to use, not a curated sales reel.
Assess review clarity, workflow fit and officials' feedback against agreed criteria.
Readiness for the region
For SAFA, super leagues and competitions across Southern Africa, the question is not just what a system can show. It is whether officials can trust it, venues can support it and the competition can sustain it. These nine priorities frame ASBONE's case for a structured pilot and a responsible path to wider use — wherever in the region the first rollout lands.
Bring a disputed incident, not a leap of faith. ASBONE keeps the original match image visible, so officials can examine the selected frame, scoring points and review outcome together. Start with training and post-match analysis, judge the evidence for yourselves, and use those findings to shape the next step.
The strongest review system is one an official can trust under pressure. ASBONE brings footage, incident review and recorded decisions into one workspace, giving referee departments a practical setting to work through real match incidents. Formal training and certification remain essential; software cannot replace them.
Every league has its own fixtures, venues and match-day pressures. ASBONE links reviews to matches and incidents, keeping the football context attached to the evidence. A competition pilot would establish where it fits into existing operations before any wider commitment.
A disputed moment needs more than a verdict on screen. ASBONE's branded evidence frames and review overlays keep the original image visible, helping broadcasters show what was examined. Feed compatibility and production hand-off would be tested with each broadcast partner before match-day use.
ASBONE's cloud-based workspace gives a league a central place to review footage without treating every stadium as a separate software installation. Camera coverage, connectivity, latency and backup arrangements still need a venue-by-venue assessment. Those checks should shape the roll-out, not become surprises on match day.
Federation and league executives need a proposal they can defend: a defined scope, clear costs and acceptance criteria they can test. ASBONE's recorded reviews provide evidence to assess during a pilot. Any procurement would still need to satisfy the applicable federation policies and FIFA requirements.
The right investment must work beyond launch day. ASBONE offers a software-led starting point for evaluating video review, while a pilot would establish the real cost of staffing, connectivity, equipment and support. Expansion should follow a funded operating plan and demonstrated value — not a headline promise.
When a match is live, responsibility cannot be unclear. A deployment agreement should name who monitors the service, who responds to a fault and what happens if review becomes unavailable. Support coverage, maintenance windows and recovery procedures belong in the operating plan from the outset.
Referees, clubs, competition managers and broadcasters need to agree on how review will work before the first contested decision. ASBONE gives them concrete incidents and visible evidence to evaluate together. Officials retain the decision; the technology makes the review easier to examine and explain.
South African leadership
Co-founder · ASBONE
Co-founder · ASBONE
Co-founder · ASBONE
